I was approached by MuayTies for a re-design of thier logo. MuayTies is a channel on YouTube housing the most recent fights from Thailand. With over 45,000 subscribers the owner knew it was time to help grow the brand with a new face.
I wanted to create a unique icon which would represent the brand while being simple enough to commit to memory. I had many different concepts but in the end the decision was made to use the slightly agressive ambigram icon.