I was approached by MuayTies for a re-design of thier logo. MuayTies is a channel on YouTube housing the most recent fights from Thailand. With over 45,000 subscribers the owner knew it was time to help grow the brand with a new face.
I wanted to create a unique icon which would represent the brand while being simple enough to commit to memory. I had many different concepts but in the end the decision was made to use the slightly agressive ambigram icon.
![](https://cdn.myportfolio.com/0e568ab8883b5607f19ea5ef414299ab/988250de3b0ddca98f80cd2d_rw_3840.png?h=fcb9ea4d9b53a05b4ec000f2acb56281)