The New Home of the Legendary Fat Sandwich and Other Comfort Food Concoctions. The logo was designed with the classic retro design motifs. I wanted to focus on the 60s-70s era when comfort food began its journey. The logo went through many alterations from humrous to a more reserved feel as you can see below in some of the sketches. The Fattys font was custom designed to set the restaurant logo further from any competitors.
![](https://cdn.myportfolio.com/0e568ab8883b5607f19ea5ef414299ab/0536a6d734591f32dba3e4ef_rw_1920.jpg?h=a59c1ab3d76f0a9e639b9f1fd9834b7b)