The New Home of the Legendary Fat Sandwich and Other Comfort Food Concoctions. The logo was designed with the classic retro design motifs. I wanted to focus on the 60s-70s era when comfort food began its journey. The logo went through many alterations from humrous to a more reserved feel as you can see below in some of the sketches. The Fattys font was custom designed to set the restaurant logo further from any competitors.