Amy's Homestyle Foods is a family operated business specializing in Asian style sausages. Amy's came to me with the vision of reaching out to a broader audience adding on to the Asian community that they already had. Throughout the design process I kept this vision in mind to achieve a desired effect. 
Amy's name was a custom designed font. This was especially important if Amy's wanted to stand apart from its competition—it was detrimental to the identity that the logo stand out in every possible way. The type shows an approachable and western style lettering to appeal to this broader audience. The typography was placed inside of a custom designed crest locking in the design elements to make the logo overall visually appealing.
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